Tiens Biotech Group (USA), Inc., through its subsidiary, Tianjin Tianshi Biological Development Co. Ltd., engages in the research, development, manufacture, and marketing of nutrition supplement products.
The company’s product offerings include wellness products and dietary supplement products, and personal care products. The company operates primarily in Tianjin, People's Republic of China (‘China’ or the ‘PRC’) through its 80% owned subsidiary, Tianjin Tianshi Biological Development Co. Ltd. (Biological). The company sells its products to affiliated companies in China and in 63 countries internationally.
The company has developed and produced 35 nutrition supplement products, which include wellness products and dietary supplements, and 25 personal care products, which include skin care products and personal washing products. The company’s products are manufactured at its facility in Tianjin, China.
Nutrition Supplement Products
The company's nutrition supplement products include wellness products and dietary supplement products.
Wellness Products: The company's wellness products include Tianshi Nutrient Super Calcium Powder; Tianshi Super Calcium Powder with Metabolic Factors; Tianshi Super Calcium Powder for Children; Tianshi Super Calcium Capsules with Lecithin; Tianshi ThroatCare Granules; Tianshi Grape Extract Capsules; Tianshi Slimming Tea; Tianshi Spirulina Tablets; Tianshi Spirulina Capsules; Tianshi Cell Rejuvenation Capsules; Tianshi Zinc Capsules; Tianshi Cordyceps Capsules; Tianshi Chitosan Capsules; Tianshi Sweet Dreams Granules; Tianshi Vitality Softgels; Tianshi Metabolic Balance Capsules; and Tianshi Lipid Metabolic Management Tea.
Dietary Supplement Products: The company's dietary supplement products include Tianshi Super Calcium Milk Powder; Tianshi Double-cellulose Tablets; Tianshi Lycopene Tablets; Tianshi Sea Buckthorn Oil Softgels; Tianshi Pine Pollen Powder Capsules; Tianshi Protein Powder; Tianshi Eel Oil Capsules; Tianshi Multi-Vit-Mine Coffee; Tianshi Gourmet Powder with Super Calcium; Tianshi Effervescent Vitamin C Tablets; Tianshi Garlic Tablets; Tianshi FOS Syrup; Tianshi Tibet-Garlic Capsules; Tianshi Breast Beauty Capsules; Tianshi Hemp Seed Oil Softgels; Tianshi Fresh Breath Spray; Tianshi Sea Cucumber Capsules; and Tianshi Snak-powder Capsules.
Personal Care Products
The company's 25 personal care product series grouped into two categories:
Skin Care Products: Includes Moisturizing Cleaning Foam and Moisturizing Softener.
Personal Washing Products: Includes Tianshi Child Care Body Wash and Tianshi Spirulina Body Wash.
The company has long-term relationships with majority of its suppliers. The company's major suppliers, of whom are based in China, include: Wuxi Changjiang Capsule Co., Ltd.; Hangzhou Xueyu Biological Technology Co., Ltd.; Beijing Xinglong Extratio Co., Ltd.; Fanya Dairy Product (Shanghai) Co., Ltd.; Beijing Yinhelu Co., Ltd.; Anguo City Jinmu Chinese Herbs Co., Ltd.; Tianjin Jianfeng Natural Production R&D Co., Ltd.; Suzhou Capsule Co., Ltd.; Zhejiang Wanfeng Group Pharmaceutical Co. Ltd.; and Shanghai Youpin Biological Chemical Co., Ltd.
Marketing and Distribution
In China, the company sells its products to Tianshi Biological Engineering Co., Ltd. (Tianshi Engineering), an affiliated Chinese company. Tianshi Engineering, in turn, sells the products to end-users through its chain stores and Chinese affiliated companies. Tianshi Engineering established five new branches in China during 2006, for a total of 111 branches.
Internationally, the company sells its products to a direct sales force of overseas affiliates and independent distributors who use the products themselves and/or resell them to other distributors or consumers. It sells to affiliated companies located in 63 countries, including Indonesia, Russia, Ukraine, Nigeria, South Africa, Kazakhstan, Peru, Greece, the United States, Kenya and Vietnam.
The company owns 100% of Tianshi International Holdings Group, Ltd. (Tianshi International). In April 2004, Tianshi International entered a joint venture contract with Tianjin Tianshi Pharmaceuticals Co., Ltd. to establish Tiens Yihai Co. Ltd., a Chinese-Foreign Equity Joint Venture (Tiens Yihai). Tiens Yihai is 99.4% owned by Tianshi International and 0.6% owned by Tianshi Pharmaceuticals. Tiens Yihai is located in Shanghai, China, and was established to build a new research and development facility which would also produce the company's nutrition supplement, home care, and personal care products.
The company's main competitors, outside China, are direct sales companies, such as Amway, Avon, Mary Kay, Nu Skin, Herbalife, SunRider, Unicity Network, FLP and Morinda.