ChinaEdu Corporation (CEDU)
News and Research on ChinaEdu Corporation (CEDU)
Business Description
ChinaEdu Corporation provides online educational technical and consulting services to schools and universities that provide online education services, and traditional classroom and online education services in the People’s Republic of China (PRC).
The company’s primary business is to provide services to the online degree programs of Chinese universities. Its services for online degree programs include academic program development, technology services, enrollment marketing, student support services and finance operations. It also operates private primary and secondary schools, market and support international post-secondary and English language curriculum programs to learning institutions, and offer online interactive tutoring services to primary and secondary school students.
Online Degree Programs
The company’s primary business is to assist universities in China to establish, operate and expand their online degree programs. It provides services to nine universities for their online degree programs. These online degree programs had approximately 151,600 students registered in 2006 semester and approximately 165,000 students registered in 2007 semester. The online degree programs the company service offer associate and bachelor degree programs in a range of subjects, including, accounting, marketing, finance, business administration, international business, law, civil engineering, education, computer science, literature, project management, marketing and administrative management. These online degree programs are targeted primarily at working adults
Services
The company offers a service platform to its university customers, including academic program development, technology services, enrollment marketing, student support services and finance operations. It also provides the initial capital resources needed to establish their online degree programs. The company offers a set of services to online universities that supports various aspects of a student’s progression through an online degree program.
Academic Program Development: The company has developed approximately 770 online courses for its university partners’ programs.
Technology: The company’s technology consists of a series of systems and tools, including its Learning Management System, or LMS, which enables the online degree programs to manage the entire student life cycle from application to graduation by providing system support to the student’s learning process and the university staff’s daily management process. The company also provides certain customers a learning content creation and management system, which enables the team working on courseware development to bring the courseware from the concept and design stage to production and implementation. Its technology also supports an interactive, community-based learning environment through chat rooms, online forums and bulletin board systems. It also hosts and supports the software and hardware and software requirements of its online degree university partners.
Enrollment Marketing: The company ’s support for universities’ student recruitment efforts includes the development and implementation of on-line and off-line marketing strategies and promotional events, as well as the creation of collateral material to support those efforts. It assists universities in identifying, retaining and supervising learning centers, including training learning center staff on executing its marketing programs.
Student Support Services: Support services that the company provides to students include online and offline tutorial resources, academic review sessions, student consultations and mock examinations.
International Curriculum Programs
The company distributes and supports English language programs to secondary schools and international polytechnic programs to vocational schools in China. It provides various aspects of delivery and support for these programs, including program development and implementation, English teacher recruitment and administration, and other ancillary services.
The FEC Program: The company provides services with respect to, English language programs. It has right to serve as the service provider to Western Institute of Technology at Taranki’s English language programs, known as FEC, within China. Western Institute of Technology at Taranki, or WITT, is a government-owned post-secondary education institution based in New Zealand that offers English language programs for overseas students. The FEC program provides secondary schools in China with English language instruction programs using native English speakers for their students.
The BCIT Program: The company entered into a service provider relationship with the British Columbia Institute of Technology (BCIT), a polytechnic institute in Canada, in 2006. In this program, the company provides services to BCIT in implementing international post-secondary education programs and markets these programs to selected polytechnic colleges in China approved by BCIT, enabling these colleges to offer up-to-date courses across various majors and subjects to their students. The company provides services to the BCIT programs of six polytechnic colleges approved by BCIT to offer these programs. The BCIT international post-secondary education program provides a three-year associate degree program to high school graduates seeking international vocational education within the environment of a Chinese polytechnic college. Through the participating colleges in China, the program offers various majors and subjects, such as business, computing and information technology, manufacturing, electronics, construction, environment, transportation and health science, developed by BCIT.
Private Primary and Secondary Schools
The company provides technical services to improve their operations. Its school operations are located in: Angqing, Anhui province; Jingzhou, Hubei province; and Pingdingshan, Henan province.
Anging Foreign Language School: Through its Chinese affiliated entity, Hongcheng Education, the company operates the Anqing Foreign Language School, or the Anqing School, a private primary school, grades 7 to 9.The company is constructing a new campus for the school.
Jingzhou School (Southern Campus): Through its Chinese affiliated entity, Hongcheng Education, the company is constructing a new private secondary school for students in grades 9-12 in Jingzhou, Hubei province. The school would be established as a partnership with Jingzhou High School whereby the company would own 75% of the new school and its partner Jingzhou High School would own 25%. Under the cooperation agreement between Hongcheng Education and Jingzhou High School, the company would undertake construction of the new campus and Jingzhou High School would contribute its brand, as well as management and teaching resources to the school.
Pingdingshan Bilingual School: The company has the rights and interests in the Pingdingshan Bilingual School. The Pingdingshan Bilingual School is a private primary school, grades 1-9, in Pingdingshan, Henan province.
Online Tutoring and Test Preparation Programs
The company provides online tutoring and test preparation services to primary and secondary school students in China through a separately branded program known as the 101 Distance Learning Center or the 101 Online School. Its online tutoring and test preparation services also assist secondary school students in preparing for key examinations administered in China, including the national college entrance examination. The tutoring and test preparation materials used by the company’s 101 Online School are developed by teachers. The company markets its 101 Online School through regional third-party distributors and its own sales centers in Beijing, Tianjin and other cities and provinces in China.
The company has entered into an arrangement with Lenovo Group Limited, a personal computer manufacturer in China, to distribute its online tutoring services in various lines of Lenovo personal computers.
University Customers
The company’s customers include Renmin University of China, China Agricultural University, Dongbei University of Finance and Economics, Beijing language and Culture University, Nanjing University, East China University of Science and Technology, Jiangnan University, Lanzhou University, and Chongqing University.
History
ChinaEdu Corporation was incorporated in 1999.
