Baidu (BIDU) has expanded its market share among Chinese users to around 70%, according to recent survey reports published by two authoritative research organizations, China Internet Network Information Center (CNNIC) and China IntelliConsulting Corporation (CIC).
CNNIC Survey Results:
Results of the CNNIC survey (Table 1) show that in the past year, Baidu has expanded its lead over Google and other search engines. As of August 2007, 74.5% of Chinese users picked Baidu as their most-favored search engine, up 12 percentage points vs. August 2006. Meanwhile, Google's market share dropped from 25.3% in August 2006 to 14.3% in August 2007.
Table 1: Chinese Users' Most-Favored Search Engine (CNNIC Survey)
| Search Engine | Aug '05 | Aug '06 | Aug '07 | 1-Year Change | 2-Year Change |
| Baidu | 47.9% | 62.1% | 74.5% | 12.4% | 26.6% |
| 33.3% | 25.3% | 14.3% | -11.0% | -19.0% | |
| Other | 18.8% | 12.6% | 11.2% | -1.4% | -7.6% |
| Total | 100.0% | 100.0% | 100.0% | 0.0% | 0.0% |
Source: China Internet Network Information Center (CNNIC)
CIC Survey Results:
Results of the CIC survey (Table 2) show that in the past year, Baidu has expanded its market share by 7.6 percentage points, while Google's market share has dropped 1.1 percentage points. In the past six months, Baidu and Google gained market share. Other search engines have lost market share during both the 1-year and the 6-month time frames.
Table 2: Chinese Users' Most-Favored Search Engine (CIC Survey)
| Search Engine | Sep '06 | Mar '07 | Sep '07 | 1-Year Change | 6-Month Change |
| Baidu | 61.9% | 69.0% | 69.5% | 7.6% | 0.5% |
| 24.1% | 21.6% | 23.0% | -1.1% | 1.4% | |
| Yahoo | 5.2% | 3.2% | 2.3% | -2.9% | -0.9% |
| Sohu/Sogou | 3.2% | 2.0% | 1.8% | -1.4% | -0.2% |
| Other | 5.6% | 4.2% | 3.4% | -2.2% | -0.8% |
| Total | 100.0% | 100.0% | 100.0% | 0.0% | 0.0% |
Source: China IntelliConsulting Corporation (CIC)
Other reports in our Baidu 3Q07 Preview Series:
(1): Baidu Maintained 4-1 Traffic Lead Over Google China
(2): Search Queries Increased 4% vs. Q2
(4): Baidu Has 2x Google China's Advertisers
(5): Historical Trading Pattern Reveals Key Metrics to Watch
(6): Baidu Q3 Revenue Estimated to Be $66.7M by Analysys International
Related: Latest Research on Baidu; Compare 19 China Internet Stocks
