Baidu Inc. (NASDAQ:BIDU) to Launch "Holmes" Data Service for Advertisers
By Alan Huang
Baidu Inc. (NASDAQ:BIDU) will soon launch a data service coded "Holmes" for advertisers, reports Sina.
According to people close to the matter, companies who bought the "Holmes" service will receive from Baidu detailed data on their potential customers. The buyers will know the IP addresses, time, and traffic sources of the searches related to them. Buyers can then use these data to design more targeted advertising campaigns.
Baidu Inc. (NASDAQ:BIDU) shares are up 123% year-to-date, ranking 15th among all Chinese ADRs (Full Ranking). On average, wall street analysts are expecting its revenue and EPS to rise 39% and 41% in 2010 over 2009. Out of the 20 wall street analysts covering BIDU, 13 have a positive rating on the stock.
For more breaking news on Chinese ADRs, please visit our News channel at http://www.cnanalyst.com/news.
