Baidu Inc. (NASDAQ:BIDU): Aladdin Project Going Well

By Alan Huang

Baidu Inc. (NASDAQ:BIDU) is progressing well on its Aladdin project, reported Sina on July 10. The article reported that as a result of Aladdin, user experience at Baidu.com was better than at Google.cn when users searched for hot topics such as English words, RMB exchange rate, weather forecast, and TV schedules.

The Aladdin project is aimed at improving search experience by uncovering useful parts of the hidden Web. As part of this initiative, Baidu has launched an open data-sharing platform which allows webmasters and developers to submit data to Baidu in order to generate direct search results for dynamic information such as flight schedules and foreign currency exchange rate tables. Since the launch of this data-sharing platform two months ago, 3,000 applications have been submitted to the Aladdin project.

Baidu Inc. (NASDAQ:BIDU) shares are up 118% year-to-date. On average, wall street analysts are expecting its revenue and EPS to rise 39% and 41% in 2010 over 2009. Out of the 20 wall street analysts covering BIDU, 13 have a positive rating on the stock. BIDU is currently the 16th best-performing Chinese stock listed in the U.S. Click here to see the complete ranking.

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